Email Marketing

Email Marketing Predictions [2021 updated]

Your Audience Will Have the Power Control has been gradually shifting from brands to customers,...

Read Blog

Marketing Cloud

Customer Engagement

The Magic Happens When Customers Are Partners 

A few months back one of our customers raised a concern around the sophistication of their campaigns...

Read Blog

Marketing Cloud

Ecommerce

Shared vs. Dedicated IP Pools

We’ve discussed at length the significance of deliverability, including its impact on email marketers’ sender...

Read Blog

Marketing Cloud

Email Marketing

10 Best Marketing Newsletters You Should Subscribe to Now

Part of your job is keeping up with the latest trends and innovations in marketing...

Read Blog

Marketing Cloud

Customer Engagement

Introducing the Customer Engagement 101 Video Series

If you’ve been following us on social media, you may have noticed various videos featured...

Read Blog

Marketing Cloud

Email Marketing

Must-Have Email Campaigns: The Re-Engagement Email

Did you know that the average email list churn rate is about 25-30% per year?...

Read Blog

Marketing Cloud

Email Marketing

Timing is Everything for Email Campaigns

When it comes to email marketing, you want to make sure the right message reaches...

Read Blog

Marketing Cloud

B2C Marketing

The Tools You Need to Survive in Today’s Consumer Market

When adapting your business strategy for optimizing revenue, every decision you make must take revenue...

Read Blog

Marketing Cloud

Ecommerce

Must-Have Email Campaigns: 3. The Seasonal Email

We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of...

Read Blog

Marketing Cloud Neto

Email Marketing

Must-Have Email Campaigns: 2. The Promotional Email

You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here?...

Read Blog

Marketing Cloud

Email Marketing

Must-Have Email Campaigns: The Welcome Email

You know the old saying, “first impressions are everything.” It generally refers to people, but...

Read Blog

Marketing Cloud

Customer Engagement

What We Learned at Our New York Customer Event

Maropost recently hosted a customer event in New York City, where some users of our platform sat...

Read Blog

Marketing Cloud